Trouble-shooting for social media Research Paper

Trouble-shooting for social media - Research Paper ExampleThis will enable the favorable media director to deliberate on object course of action in case something goes wrong.The hashtag was used for about two hours by and by when they realized that it was leading to ostracise promotion. Unfortunately, McDonalds Social media director, Rick Won pulled off the hashtag and admitted that it had failed in achieving the intended purpose. Instead of pulling down the tweets, they could have used them from a public relations compass point of view to turn the interdict publicity into positive publicity. Policies should be put in place to deal with the negativity instead of pulling down the negative feedback. This can involve responding to individual customers who left negative feedback and engage them on the services and products offered by the business. At the end, many of such customers end up fair loyal customers, pin down their initial negative feedback and instead post positive feed back.McDonald failed to track what their customers were posting on other social media sites. Even after the hashtag was removed, the public continued to outburst with a lot of unintended stories in Facebook and Instagram. Failure to monitor such action led to continued negative publicity despite pulling down the hashtag on twitter. McDonald should put in place a social mention tracking tool which monitor what customers are dictum about their brand on other social sites. They will enable them respond to emergency situations before significant damage is